Christa B. Allen celebrates Origins new discovery store concept in Phoenix
Last Friday, Origins unveiled their new discovery store concept in Phoenix, AZ alongside actress Christa B. Allen at a beauty-filled event in Biltmore Fashion Park! In addition to a ribbon cutting ceremony with Origins Vice President Doreen Hatcher, Dr. Andrew Weil andAllen, Origins hosted a slew of beauty bloggers for an intimate tour of the new store design and a meet and greet with Allen.
Allen, a longtime fan of Origins, arrived in a gorgeous dress and mingled with Dr. Weil and Hatcher after a receiving her own tour of the newly designed space. After the ribbon-cutting ceremony, she sampled new products and helped shoppers find products that would be perfect for their skincare routine. For each product sold during the launch, Origins donated $1 of the proceeds to the Kaibab National Forest in Arizona in partnership with Global ReLeaf, which supports the restoration of forests and the communities that depend on them.
The new concept mirrors Origins’ “plant to formula” process by which they scour the earth for the most potent ingredients and then test them in a lab before transforming them into powerful skincare products. Shoppers can now embark upon a similarly designed journey when they enter the store, undergoing a process of discovery as they interact with the various in-store touch points and updates that include a Free Mini Facial experience, free standing sample wall and communal sinks inviting consumers to sit, relax and sample products. Origins kicked off the new store concept last year and plans to roll out the concept in all its U.S. stores between fall 2015 and summer 2016.
Photo Credit: Mike Moore/Getty Images for Origins