Vanessa Ray celebrates Origins new discovery store concept in Charlotte
Origins unveiled their new discovery store concept in Charlotte, NC alongside actress Vanessa Ray of Blue Bloods and Pretty Little Liars at a beauty-filled event at SouthPark Mall! In addition to a ribbon cutting ceremony with Origins Vice President Doreen Hatcher and Vanessa Ray, Origins hosted a group of beauty bloggers for an intimate tour of the new store design and a meet and greet with Vanessa.
Ray, a longtime fan of Origins, arrived in a lovely floral print dress, and mingled with fans after a receiving her own tour of the newly designed space. She sampled products and loved Origins’ mask offerings, including Clear Improvement Charcoal mask and the Original Skin Mask with Rose Clay. She also spent time browsing the store to shop the brand’s holiday gifts sets and Good Feel Candle for her friends and family!
The new concept mirrors Origins’ “plant to formula” process by which they scour the earth for the most potent ingredients and then test them in a lab before transforming them into powerful skincare products. Shoppers can now embark upon a similarly designed journey when they enter the store, undergoing a process of discovery as they interact with the various in-store touch points and updates that include a Free Mini Facial experience, free standing sample wall and communal sinks inviting consumers to sit, relax and sample products.
Photo Credit: Grant Halverson/Getty Images for Origins
Captions: Vanessa Ray celebrates Origins new discovery store concept on December 4 20 in Charlotte, NC